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Case study

Odoo CRM Setup & Acquisition Process Development for ThinkEasy

ThinkEasy is a Czech software company focused on developing web and mobile applications, custom information systems, and technology solutions that improve process efficiency. Led by Matěj Schuh, the company delivers projects across various industries — from manufacturing and services to technology firms.

Challenge

  • Improving the Sales Framework in Odoo CRM

  • Implement a scalable outreach

  • Support organic growth without the need to build an internal sales team

Our Solution

  1. 1. Structuring and expanding Odoo CRM

    As part of the collaboration, we designed and implemented the entire sales framework — from the initial outreach and the discovery call through to the proposal and closing stages. This included defining clear stages, activities, responsibilities, and reporting setup.

  2. 2. Launching targeted acquisition

    We prepared the sales messaging and targeting for the first outbound campaign, focusing on companies with potential for custom software development. The selection of target companies was based on internal analysis and the priorities defined within the sales strategy.

Result

Within the first month, new business contacts were established and the first qualified opportunities were identified. The CRM now serves as the central tool for managing sales activities and enables the company to better plan, evaluate, and scale its sales process.

What our clients say

Our mission in action — what the people who know us say

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”
Michal KouříkCTO Starky's Software
“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”
Ondřej AntonínSales Director Qi.cz
The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.
Aleš PoláčekCEO Whirr Crew
Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.
Matěj SchuhSales Director, ThinkEasy
Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.
Jan MinaříkCEO Efektivní nábor
The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.
Matouš KučeraCEO Amio
We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.
Marek LopatníkCOO Peak Solutions
Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.
Daniel NikolovFounder of the Voniak brand

Frequently Asked Questions

Everything You Need to Know

Dealship is designed for companies looking to grow through targeted B2B relationships — whether seeking new customers, employees, business partners, investors, distributors, resellers, system integrators, OEM partners, sales representatives, or local representation in foreign markets.

We most often work with companies planning to enter foreign markets, or already operating abroad and looking to strengthen their presence in specific markets — through forming partnerships, onboarding local players, or targeted outreach to customers and decision-makers.

At the same time, we also work with companies operating solely in their domestic market that want to systematically grow their business, reach new segments, or optimize their sales processes and technologies. We help small and medium-sized businesses, corporations, and agencies that aren’t afraid to innovate and automate.

Our background is technical — we come from IT and software development, so we approach sales differently than typical agencies. We don’t just rely on tools as they are; we understand what’s under the hood and can adapt, integrate, automate, or even completely replace them.

We can build solutions tailored precisely to the client’s needs — no compromises. We don’t sell packages or just off-the-shelf tools. Every sales solution is designed to match your reality, data, goals, and internal capacities.

For smaller companies or new markets, we often start with a trial sprint — testing how the market responds, what works, and what needs adjustment. You don’t need to invest tens of thousands before seeing the first results.

Thanks to our technical background, we can quickly get up to speed even with complex services or products — allowing us to design a complete communication strategy and engage directly with partners or customers without requiring your assistance.

: Yes. We train companies on how to work with sales data, tools, and data sources. We focus on ensuring that sales teams understand where the data comes from, how to use it correctly, and how to integrate it into their daily routines — while partially automating their agenda.

Absolutely. We can focus on identifying target companies, mapping the market, adjusting your CRM, or providing technical resources to your sales team. We can step into a specific phase and build on what you already have in place — or onboard agencies to help sell your product or services under a shared revenue model.

Together we’ll take your business further.

Interested in how we could help you?

Reach out. We’d be happy to hear your goal and propose how to get there.

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