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Case study

How we built an acquisition-driven sales system for Starky’s Software and secured the largest player in the Czech gaming segment

As part of a strategic transformation led by CTO Michal Kouřík, we launched a joint project aimed at implementing an acquisition-driven sales model, digitizing sales processes, and preparing Starky’s for international expansion through a partner network.

Challenge

Starky’s had a track record of successful projects and strong technological capabilities. The company was ready to grow, but needed to:

  • Improve the acquisition of new clients in Czechia through targeted campaigns.

  • Implement a CRM system and the entire digital sales process.

  • Find and onboard international sales partners willing to collaborate on a performance-based model.

Our Solution

  1. 1. Implementation of the acquisition system (Czechia)

    Together, we set up the CRM, created the sales pipeline, and built the outbound processes.

    We prepared targeted campaigns for decision-makers in finance, operations, and digitalization.

    We launched LinkedIn sequences across several iterations, evaluated responses, and refined the messaging.

  2. 2. Building the partner network (international)

    We focused on four key regions: DACH, Nordics, the UK, and Benelux.

    We identified, reached out to, and qualified more than 100 potential partners.

    We onboarded 4 performance-based partners who now represent Starky’s in their respective markets.

  3. 3. Building the pipeline for the Oriogo software product

    Within two months, we opened around 200 sales opportunities as part of the pipeline development and identified 30 potential prospects for the software across the logistics and manufacturing segments. We implemented Pipedrive CRM and automated the sales processes.

Result

Starky’s can now fully scale its lead generation process and expand its international partner network. We built a sales pipeline for the Oriogo software product. A new key client — Bohemia Interactive. Four new strategic partners across the DACH, UK, and Benelux regions.

What our clients say

Our mission in action — what the people who know us say

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”
Michal KouříkCTO Starky's Software
“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”
Ondřej AntonínSales Director Qi.cz
The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.
Aleš PoláčekCEO Whirr Crew
Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.
Matěj SchuhSales Director, ThinkEasy
Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.
Jan MinaříkCEO Efektivní nábor
The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.
Matouš KučeraCEO Amio
We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.
Marek LopatníkCOO Peak Solutions
Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.
Daniel NikolovFounder of the Voniak brand

Frequently Asked Questions

Everything You Need to Know

Dealship is designed for companies looking to grow through targeted B2B relationships — whether seeking new customers, employees, business partners, investors, distributors, resellers, system integrators, OEM partners, sales representatives, or local representation in foreign markets.

We most often work with companies planning to enter foreign markets, or already operating abroad and looking to strengthen their presence in specific markets — through forming partnerships, onboarding local players, or targeted outreach to customers and decision-makers.

At the same time, we also work with companies operating solely in their domestic market that want to systematically grow their business, reach new segments, or optimize their sales processes and technologies. We help small and medium-sized businesses, corporations, and agencies that aren’t afraid to innovate and automate.

Our background is technical — we come from IT and software development, so we approach sales differently than typical agencies. We don’t just rely on tools as they are; we understand what’s under the hood and can adapt, integrate, automate, or even completely replace them.

We can build solutions tailored precisely to the client’s needs — no compromises. We don’t sell packages or just off-the-shelf tools. Every sales solution is designed to match your reality, data, goals, and internal capacities.

For smaller companies or new markets, we often start with a trial sprint — testing how the market responds, what works, and what needs adjustment. You don’t need to invest tens of thousands before seeing the first results.

Thanks to our technical background, we can quickly get up to speed even with complex services or products — allowing us to design a complete communication strategy and engage directly with partners or customers without requiring your assistance.

: Yes. We train companies on how to work with sales data, tools, and data sources. We focus on ensuring that sales teams understand where the data comes from, how to use it correctly, and how to integrate it into their daily routines — while partially automating their agenda.

Absolutely. We can focus on identifying target companies, mapping the market, adjusting your CRM, or providing technical resources to your sales team. We can step into a specific phase and build on what you already have in place — or onboard agencies to help sell your product or services under a shared revenue model.

Together we’ll take your business further.

Interested in how we could help you?

Reach out. We’d be happy to hear your goal and propose how to get there.

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