Contact

Case study

How We Helped Qi.cz, Led by Sales Director Ondřej Antonín, Find Integrators and Scale the Partner Channel

Qi.cz is a Czech ERP system that helps companies manage finance, production, warehousing, sales, and reporting. With more than 1,500 deployments, it is particularly strong in the industrial, services, and logistics sectors.

Challenge

The Qi.cz team wanted to expand its network of implementation partners — integrators capable of deploying ERP systems for end customers.

  • Find and onboard technical partners in CZ/SK

  • Expand acquisition efforts beyond cold calling by adding digital channels

  • Apply the model to further activities

Our Solution

We looked for a way to approach this activity systematically and efficiently — so that partner sourcing would work repeatedly and at reasonable cost.

  1. 1. Shifting the approach: from phone to LinkedIn

    Qi.cz had historically relied on cold calling, which worked in some cases. However, to scale effectively, a more efficient digital channel was needed — and LinkedIn outbound became that channel.

  2. 2. Automation and personalization

    We created targeted message sequences emphasizing the system’s technical flexibility, the advantages of the partner model, and the quick onboarding into the Qi ecosystem.

  3. 3. Scalable partner acquisition

    Already within the first week of the campaign, we managed to reach more than 20 high-quality potential integrators. Thanks to the combination of automation and personalization, the entire process became significantly more cost-effective and transparent.

Result

Hundreds of relevant partners contacted within the first month, a fully scalable model for additional regions, and higher returns compared to the original approach.

What our clients say

Our mission in action — what the people who know us say

“We built a digital sales process from scratch. Thanks to this collaboration we gained a client in the tech sector and laid the basis for growth abroad.”
Michal KouříkCTO Starky's Software
“LinkedIn campaigns helped us reach dozens of technical partners quickly and without unnecessary costs. It’s an approach that scales and makes sense not just commercially, but also technically.”
Ondřej AntonínSales Director Qi.cz
The collaboration helped us quickly build a functional outbound channel that actually delivers results. We reached the right people in companies where our services make sense, and we secured a partner in the UK region.
Aleš PoláčekCEO Whirr Crew
Within Odoo CRM, we worked with Dealship to set up the entire sales framework — from the initial outreach, through the discovery call, all the way to the proposal and closing stages — including clearly defined steps, activities, and reporting.
Matěj SchuhSales Director, ThinkEasy
Thanks to the sales process we set up, we brought in 6 new clients during the first year without the need for massive investments — and we genuinely increased both sales efficiency and the overall growth of the platform.
Jan MinaříkCEO Efektivní nábor
The collaboration brought us tangible results — including a deal with Datart — and showed us that we can scale into new regions with a proven sales approach.
Matouš KučeraCEO Amio
We focused on companies that truly needed to modernize their systems. Thanks to our campaigns, we reached the right people and opened the door to new markets.
Marek LopatníkCOO Peak Solutions
Thanks to this collaboration, we opened key markets that would have taken us much longer to access on our own. It helped us not only increase sales, but also strengthen our brand overall.
Daniel NikolovFounder of the Voniak brand

Frequently Asked Questions

Everything You Need to Know

Dealship is designed for companies looking to grow through targeted B2B relationships — whether seeking new customers, employees, business partners, investors, distributors, resellers, system integrators, OEM partners, sales representatives, or local representation in foreign markets.

We most often work with companies planning to enter foreign markets, or already operating abroad and looking to strengthen their presence in specific markets — through forming partnerships, onboarding local players, or targeted outreach to customers and decision-makers.

At the same time, we also work with companies operating solely in their domestic market that want to systematically grow their business, reach new segments, or optimize their sales processes and technologies. We help small and medium-sized businesses, corporations, and agencies that aren’t afraid to innovate and automate.

Our background is technical — we come from IT and software development, so we approach sales differently than typical agencies. We don’t just rely on tools as they are; we understand what’s under the hood and can adapt, integrate, automate, or even completely replace them.

We can build solutions tailored precisely to the client’s needs — no compromises. We don’t sell packages or just off-the-shelf tools. Every sales solution is designed to match your reality, data, goals, and internal capacities.

For smaller companies or new markets, we often start with a trial sprint — testing how the market responds, what works, and what needs adjustment. You don’t need to invest tens of thousands before seeing the first results.

Thanks to our technical background, we can quickly get up to speed even with complex services or products — allowing us to design a complete communication strategy and engage directly with partners or customers without requiring your assistance.

: Yes. We train companies on how to work with sales data, tools, and data sources. We focus on ensuring that sales teams understand where the data comes from, how to use it correctly, and how to integrate it into their daily routines — while partially automating their agenda.

Absolutely. We can focus on identifying target companies, mapping the market, adjusting your CRM, or providing technical resources to your sales team. We can step into a specific phase and build on what you already have in place — or onboard agencies to help sell your product or services under a shared revenue model.

Together we’ll take your business further.

Interested in how we could help you?

Reach out. We’d be happy to hear your goal and propose how to get there.

Schedule a meeting

Contact Us

Find out how we process your personal data in our Privacy Policy.